Many customers will remember us as ‘the colourful toy shop on the corner with the flags’, we were also often referred to as an ‘Aladdins cave’ and, also, ‘Pandora’s Box’. You wouldn’t believe it unless you saw it, but every possible shelf, space and cubby hole was utilised to its full potential with toys covering entire walls and most parts of the floor. Yes, we admit it, it was sometimes difficult to move around the shop, but that was how we liked it! Occasionally the perfect soft toy would just fall into your hands and would have to be purchased by a delighted young shopper.
Over the next few years, we experienced a wonderful following of loyal customers who frequently shopped with us, purchasing a wide selection of toys, gifts, filled party bags and balloons.
Let’s fast forward a bit to (2005), the beginning of a new online shopping era. Carousel was taking a giant step into exciting, but unknown territory. We wanted to start selling our range of toys online via Amazon, Ebay and our own website, which, because hosting and website building was very expensive, was hosted in the USA and was partially developed for us by a team in Ukraine.
This proved to be highly successful as we were one of the very first toy retailers selling online.
A couple of years later… the competition became particularly intense and it was no longer possible to sell branded toys online as the large retailers were undercutting our prices and it was very hard to compete with them. This was when the idea came to start selling toys AND GIFTS online.